A TRIPLE THREAT APPROACH
An email shouldn't be a shout into the void (or a shout into the face of someone who knows nothing about your product.) With an inbound marketing framework, it's about offering something valuable to potential customer so they come to you rather than tossing out a line and waiting for the fish to bite.
With a consistent email marketing strategy, be it through a monthly newsletter or regular business update, you can build a rapport with your customers and entice them into choosing your business over your competitors, rather than ending up in a spam folder.
Content for content's sake. That seems to be the strategy many businesses are operating under these days. Your Instagram feed may look pretty, but does it have purpose? That's the difference between having a presence on social media and having an impact.
Whether you're selling a product, providing a service or simply sharing valuable content with an established community, devising a strong social media plan is an excellent way to spread your message, without having to shout. (Remember that void?)
SEO and SEM
If you're not on google, you don't exist. That's the long and short of it. By optimising your content for search engines, you're giving yourself the best possible opportunity to have your brand discovered by potential customers, providing a steady stream of organic traffic that will only grow over time.
Search Engine Marketing gives this a little boost. It's an effective way to increase visibility (when executed properly). The key is knowing your audience and not only what they're searching for but how.